Marketing Communication Manager

ジョブ番号: 527

外部説明:

Your Role: 

The marketing communication manager is responsible for creating and  executing Research Solution and Applied Solution’s marketing  communication/promotion mix and transform from traditional off-line activities  to on-line activities in collaborating with eCommerce & Digital team and  Commercial Marketing and Technical Service team for the portfolio, including  products, services, and workflows. To work in close partnership with local  marketing & sales teams, business unit technical experts, agencies to develop  communications strategy, create content, deploy, and localize company’s  marketing initiatives & campaigns. The outcome being to ensure a creative,  engaging, and immersive campaigns for the relevant target audience. This role  reports directly to the Head of Commercial Excellence and collaborates with  eCommerce & Digital team, product marketing, segment marketing, and  commercial organizations in Research Solutions & Applied Solutions. 

• Planning & Strategic Thinking for communication mix: Require the ability to think strategically and manage with the team complex and multi-stage projects across brands and functions. Excellent project  management and team management skills. 
• Collaborative: enable influencing non-direct reports. Collaboration,  trust, and the impact. 
• Digital Savvy & Creativity: Creative thinking and to improve  performance, creative mindset and backed to set metrics, evaluate  performance. 
• Communication: Excellent verbal and written communication to  communicate with all levels of management. 
• Passion for Diversity and Inclusion: enable to work across different  levels and nationalities. Respects all differences and treats colleagues  with respect.
• Capability development of Marketing Communication team: On live focus vs. off-line, marketing basics & strategic thinking with data oriented. 

Key Accountabilities 

• Customer Engagement: Better integrate how we connect and engage with consumers across all forms of media and ensure our brands can be purchased in the time, place, and manner most convenient for our  consumers 
• Marketing Mix: Ensures a plan across the portfolio to continually  improve our understanding of the best channel and content to drive the  best results relative to brand strategy & campaign objectives. 
• Effectiveness Measurement: Optimize both pre and post campaign  evaluation and dynamic optimization within campaigns, measurement,  evaluation, and optimization. 
• Adherence to Legal and Compliance: Carry out in strict compliance  with laws and regulation with campaigns, initiatives, productions, and  events. 
• Contents Development: Implements and adapts global Content  Strategy and the Global Content Calendar in collaboration with  marketing & sales teams. 
• Branding: Fully optimize our brand assets to have the highest impact on  consumers across platforms 
• Ensure on-time completion of Campaigns, On-line Tradeshows ( less off line), Media, Print & Digital tactics 
• Ownership & tracking of the MarCom budget with ROIs 

CANDIDATE’S PROFILE 

• Education: Bachelor's degree and broad based business education such as Business Degree or MBA.
• 7+ years working in media and marketing disciplines and people  management.
• Strong experience working across the Japan media landscape and strong  knowledge of Japan media channels. 
• Significant ‘hands on” media planning and buying experience gained  either at client or agency or ideally both. 
• Managing communications budgets 
• Demonstrated strategic thinking across media, social, on-line video,  CRM, search, website, data and analytics and content 
• Strong understanding of marketing principles and brand growth strategy. • Evidence of impactful Strategic thinking and complex project  management within a communications environment. 
• Experience managing media agency teams including media briefing and  managing significant agency projects.

 

ジョブ番号: 527

コミュニティステータス: Marketing Communication Manager

Location_formattedLocationLong: Tokyo, Tokyo JP