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Brand Marketing (Amway)

Location: Tokyo, Tokyo JP


Job Number: 303

External Description:

Brand Marketing 


  • Improve brand value, develop product and strong product portfolio that meet the needs of business-type and consuming- type ABOs, Contribute to company sales by communication optimization 
  • Contribute to the stable growth of the company as well as ABOs by sustainably growing nutrition (largest sales share and high profitability), durables, personal care products (hair/body/oral care) and skin care 
  • Align with other functions in order to implement actions to maximize the brand value in an integrated manner 
  • Develop and manage the progress of communication strategy to promote the penetration of brand DNA 
  • Product development that meets the needs of business-type / consumer-type ABOs 
  • Develop and manage the progress of new product launch strategy 
  • Drive and maintain the penetration of existing product (through product information communication and campaigns) 



  • Contribute to company's mid to long-term business through marketing activities 
  • Contribute to improving company image through fostering our brands 
  • Lead marketing plan integration from new product development to market rollout 
  • Manage brand marketing activities (product, communication, product margin / budgeting) 
  • Project management (deliverables / time / cost) 3 years







Required Knowledge, Skills, Abilities and/or Related Experience: 


  • Experience & knowledge of marketing and product development (at least 3 years experience) 
  • Product experience in skin care, detergent, cookware, body care, oral care and etc. is preferred 
  • Marketing experience in a global company is preferred 
  • English (business level - negotiable) 
  • Strong communication skill (negotiation, presentation skill) 
  • Logical thinking 
  • Able to work as a team 
  • Understanding of brand marketing and knowledge on new product development 
  • Interpersonal skill 
  • Communication skill (negotiation, presentation) 
  • PC skill (Word/Excel/PowerPoint) 
  • Ability to initiate actions proactively and independently 
  • Learning skill 
  • Ability to take quick actions against unexpected situations 
  • Either Cosmetic category or Nutrition category will be assigned taking into account the past experience 
  • Be flexible to environmental change and requests 
  • Assertive personality, not simply ‘strong’ 

Job Number: 303

Community / Marketing Title: Brand Marketing (Amway)

Location_formattedLocationLong: Tokyo, Tokyo JP

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